Publication Date: March 16, 2018
Because injury prevention is a priority public health issue in British Columbia, Canada, a 3-year consultation was undertaken to understand public attitudes towards preventable injuries and mount a province-wide social marketing campaign aimed at adults aged 25–55 years.
Classification: _Full Collection, All Journal Articles, Communications & Messaging, Preventable
Author(s): Lafreniere K, Pike I, Smith J, Zheng X
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Publication Date: August 5, 2017
The study examines the impact of a social marketing campaign on HAPA constructs in the context of bicycle helmet use.
Classification: _Full Collection, All Journal Articles, Bicycling, Helmets, Preventable, Road Safety
Author(s): Karl M, Piedt S, Pike I, Smith J, Turcotte K
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