Publication Date: April 15, 2019
Substantial efforts devoted to decreasing the burden of transport-related injuries (TRIs) in Canada, including public awareness campaigns aiming to influence attitudes and behaviors, may lead the public to perceive other types of injuries differently. This study examined the relationship between public perception of the preventability of injuries and the type of injury (TRIs vs. non-transport unintentional injuries (NTUIs)); and assessed whether exposure to a social marketing campaign (Preventable) influenced this association.
Classification: _Full Collection, All Journal Articles, Communications & Messaging, Motor Vehicle, Preventable, Road Safety
Author(s): Beaulieu E, Karbakhsh M, Pike I, Smith J, Turcotte K, Zheng A
Publication Date: March 16, 2018
Because injury prevention is a priority public health issue in British Columbia, Canada, a 3-year consultation was undertaken to understand public attitudes towards preventable injuries and mount a province-wide social marketing campaign aimed at adults aged 25–55 years.
Classification: _Full Collection, All Journal Articles, Communications & Messaging, Preventable
Author(s): Lafreniere K, Pike I, Smith J, Zheng X
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Publication Date: August 5, 2017
The study examines the impact of a social marketing campaign on HAPA constructs in the context of bicycle helmet use.
Classification: _Full Collection, All Journal Articles, Bicycling, Helmets, Preventable, Road Safety
Author(s): Karl M, Piedt S, Pike I, Smith J, Turcotte K
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