Applying the health action process approach to bicycle helmet use and evaluating a social marketing campaign


Bicycle injuries are of concern in Canada. Since helmet use was mandated in 1996 in the province of British Columbia, Canada, use has increased and head injuries have decreased. Despite the law, many cyclists do not wear a helmet. Health action process approach (HAPA) model explains intention and behaviour with self-efficacy, risk perception, outcome expectancies and planning constructs. The present study examines the impact of a social marketing campaign on HAPA constructs in the context of bicycle helmet use.

Citation: Karl FM, Smith J, Piedt S, Turcotte K, Pike I. Applying the health action process approach to bicycle helmet use and evaluating a social marketing campaign. Inj Prev. 2017 Aug 5. doi: 10.1136/injuryprev-2017-042399. Epub ahead of print. PMID: 28780534.

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