Social marketing to address attitudes and behaviours related to preventable injuries in British Columbia, Canada


This study provides some evidence that the Preventable approach is having positive effect on attitudes and behaviours related to preventable injuries in the target population. Future work will seek to compare these data to other jurisdictions as the Preventable social marketing campaign expands to other parts of Canada.

Citation: Smith J, Zheng X, Lafreniere K, Pike I. Social marketing to address attitudes and behaviors related to preventable injuries in British Columbia, Canada. Inj Prev 2018;0:1-8. Doi: 10.1136/injuryprev-2017-042651.

View abstract »

Tweet about this on TwitterEmail this to someone

Classification: , , ,
Report Author(s): , , ,

Download/Open Report (PDF)