The BC Injury Research and Prevention Unit (BCIRPU) has partnered with the BC Office of the Fire Commissioner on a campaign to promote smoke alarm uptake and testing within the province, in response to the increasing number of fire-related injuries and deaths in British Columbia.
The BCIRPU, along with its social marketing partner, Preventable, will target selected communities with an educational campaign to promote fire safety and proper smoke alarm use. Launched in October 2023 to coincide with Fire Safety Week, the campaign also ran for four weeks in February 2024. Complementing the campaign, in communities throughout BC, firefighters will visit households to provide fire safety information and check smoke alarms. If a smoke alarm is non-functional, firefighters will install a new one at no cost to the resident. The ultimate aim is to have a working smoke alarm in every home in BC.
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